By now you have surely heard much about the changes to Facebook.
The Timeline allows people to create a scrapbook of their entire life. Before, Facebook kept people up to date in real time on your present life. Now you can create a visual history to share with your audience more about who you are and the events that shaped you. In the beginning, you had to add an app for the Timeline, but it is launching to your account this week.
Brands will also have access to the Timeline feature. This is expected to be a powerful new tool to help engage customers & share content. Replace the old single profile picture with an 849-by-312 pixel image along the top of your profile page is prime marketing real estate to promote your brand. Using the timeline, you can combine mapping, pictures, and video to give your brand’s history, welcome clients to see how the organization works, and give life to the your brand.
In addition, Facebook has changed with whom you share each post. You can share with close friends, public, or any other sub-group you create for each status update or picture.
The real-time news shows you status updates from your friends. The news feed is designed to keep you informed of events as they happen. You can declare which updates will be the “Top Story”. Hovering over any news item will allow you to read details or post comments without navigating away from the homepage.
Subscribing tells Facebook the people from whom you are most interested in getting status updates, comments, or pictures. The feature allows you to see Public updates from any Facebook subscriber including non-friends. If you subscribe to a friend’s feed, you can set how many and what types of updates you receive.
Facebook is expected to go multimedia. Facebook allows users to play music hosted on other sites while logged into Facebook; for example, Spotify integrates with your Facebook account. In the future, movies, tv, and other streaming media may be available as Facebook tries to become your single source for all social media content, no matter where the content lives.